L.O.V Cosmetics is a brand that has only really been available in the last year here in Ireland. It’s stocked in almost every Shaws Department Store nationwide except unfortunately the Waterford store, which is the main reason why I haven’t featured it before. Still, that hasn’t stopped me from oohing and aahing over their gorgeous looking products over on Instagram and I was absolutely delighted when a massive parcel with my name on it arrive in the post containing a selection of their amazing products.
Within the L.O.V Cosmetics range, there is three different options available for foundation. The Undressed 12H Moisturizing Foundation is probably what I would consider their light to medium coverage option. I personally really like this foundation, it’s very lightweight and blends out flawlessly with both brushes and sponges. The shade that I own is 040 Honey-Moon and in all honesty this was way too dark for me especially because it’s the third shade option out of four and I normally tend to be the lightest shade available.
That said I did still try out this foundation, just around the house and found it very nice as an everyday foundation. Something just to pop on and be out the door. You do get your standard 30 ml amount of product in the tube which I have to say is not the most secure of packaging especially if you plan on travelling with this stuff. Finish wise it’s got a nice dewy effect to it and in terms of longevity, I found it lasted the 10 hours or so that I had it on without any issue whatsoever.
Moving on to the next step from foundation and that is concealer. This is the EffectFul Concealer Pen and to be honest I’m absolutely in love with this product! Move over Maybelline and Burberry cause they got nothing on how good this is. This concealer is an absolute life-saver for anyone who suffers with dark circles under their eyes. As it is a brighten concealer is gets rid of those shadows without creasing and without feeling heavy. This concealer isn’t made to be used on blemishes so if that’s what your after I do not recommend this, but for dark circle suffers it’s a must.
The sponge tip applicator is probably the best thing about this concealer as it makes the product go on so flawlessly, almost as if it’s airbrushed. It also ensures that just the right amount of product is applied. Comparing this to the Maybelline sponge tip, I definitely prefer this one as it doesn’t get as messy and unhygienic as the Maybelline one does.
Last of the base products that I have to show you guys is the L.O.V Cosmetics Perfectitude Translucent Loose Powder. Whoever designed the packaging of this product needs an award of recognition for their amazing work. It comes in the traditional jar that most loose powders come in but this has an added sifter AND LID! It’s not messy to open, apply or travel with like 90% of loose powders tend to be.
It also has a handy and very soft fluffy powder puff which does apply a bit too much of the product in my opinion but works great when you have nothing else to use. The actual powder itself is very finely milled in texture and gives almost a velvet finish to the skin. I will say that this powder does have both Talc and Silica as ingredients so it will give a bit of a white cast in photos and high lighting.
I personally tend to like to do my brows straight after I finish my base, because no matter how light or heavy I am with my eye makeup, I like a very natural looking brow. Brow products can be very hit and miss especially when they come from very affordable brands such like L.O.V Cosmetics. This product is an exception though because not only is the colour of just the right amount of ashiness so that the brows don’t look too warm but it’s also got a great shape to the tip of it and a spoolie brush at the end. All in all a great brow product in my opinion.
I have the L.O.V Cosmetics BROWttitude in the shade 230 Chocolate and as far as I know it comes in three other shades which can be suitable for both blondes and brunettes.
This next product is actually a bit of an odd one because it’s actually a cream eyeshadow however I’ve found it way better and more faltering as a cream highlighter for my cheekbones. Makeup is makeup guys and you should be allowed to break the rules when it comes to products and where they should be applied.
This is the L.O.V Cosmetics Metal Cream Eyeshadow in the shade 100 Metal Rose and it’s a gorgeous soft iridescent pink shade that I think will falter most pale complexions. If you’ve got darker skin then it will also look nice but it will just be a more intense highlight. With it’s doe-foot applicator it’s super easy to apply and blends out really nicely. I also found it great for layering, in that it doesn’t cake or get clumpy when a powder is popped on top of it.
I have also tired this out as an eyeshadow and personally wasn’t the biggest fan of it unless you’re planning on wearing it solely on it’s own. This is simply because I found whenever I went to blend it with my brushes, it tended to lose a bit of it’s intensity pigmentation wise and so didn’t really give the true colour payoff that it does when applied as a highlight.
For the final product in todays review, I have one of the L.O.V blushes in the shade 050 Mystic Sand and this is a stunning burnt reddish brown shade that warms up the cheeks to look like you’ve been slightly sunkissed. Pigmentation is a bit overloaded so use a light hand when applying this product but otherwise it blends flawlessly and lasts all day.
I will have a Part 2 and maybe a Part 3, reviewing more products from this line simply because I was so luckily sent quite a bit and I think trying to fit them all into one review would be a bit tough. These are all the base products and I think that I’ll probably have a review for the eye products that I got and the lip products too. Have you guys tried this brand yet? Let me know 🙂
-Talk Soon xx